Holding company · Est. 2023
We buy, build, and run software businesses.
5 properties across web, mobile, and AI infrastructure — held for the long term, and built on the belief that good software earns its keep and then gets out of the way.
- Properties
- 5
- Founded
- 2023
- Categories
- 4
- App Store rating
- 4.9★
Portfolio
A small, deliberate set of businesses.
AI Infrastructure
Fylgja
An AI chief of staff, and a team of virtual employees behind it.
AI Infrastructure
Rune
The database AI agents write to, and humans can actually read.
Commerce
Coming Soon
A pre-launch storefront for Shopify merchants who aren't open yet.
Consumer
The Pen & Post
You write the card. We do the rest.
Approach
Technology should fade into the background.
We don't build businesses that compete for your attention. We build the ones you're glad exist and rarely have to think about.
How we evaluate businesses-
01
Built to do good
Every property we own should leave its customers better off than it found them. If we can't say that plainly about a business, we don't want it.
-
02
No attention traps
We don't make money from addictive usage patterns. Our products aim to be indispensable when you need them and invisible when you don't.
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03
Technology that earns its place
We build where software makes something possible that wasn't, or makes an existing tool dramatically better. Novelty alone isn't a reason to ship.
Selling your business?
We'd like to hear about it.
If you've built something small, useful, and profitable — and you want it to keep running after you move on — start a conversation.