About us
We buy businesses to run them, not to flip them.
Loman Group was founded by Dan Loman in 2023 to own and operate a growing portfolio of native and web app businesses. Here's what we believe and what we look for.
We think the businesses we own — and technology generally — exist to help people and their customers reach their goals faster and with less friction. Beyond that, we think good technology should recede. The best outcome for most software is that you forget it’s there and get on with your life.
We believe in technology products which improve lives while getting out of the way, so people can return to the things that actually matter.
That belief shows up in what we’re willing to own. It rules out a lot of otherwise profitable businesses, and we’re fine with that.
Principles
What we hold to.
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01
Built to do good
Every property we own should leave its customers better off than it found them. If we can't say that plainly about a business, we don't want it.
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02
No attention traps
We don't make money from addictive usage patterns. Our products aim to be indispensable when you need them and invisible when you don't.
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03
Technology that earns its place
We build where software makes something possible that wasn't, or makes an existing tool dramatically better. Novelty alone isn't a reason to ship.
Acquisition criteria
What we screen for.
Before any formal conversation, a business needs to clear a short list. It's a narrow filter — but it's the reason we can be a good owner for the ones that fit.
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Operations
Low maintenance
- We're a small team, so the businesses we own have to be able to run without constant intervention. Ideally a property sits inside our existing areas of expertise, and its support load is small enough that we can answer every customer properly rather than deflecting them into a queue.
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Economics
High margin
- Costs should be predictable and revenue should comfortably exceed them. We aim to deliver enough value that a healthy margin is the natural result, not something extracted through pricing games.
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Scale
Small to medium
- Our portfolio and team are still small, and we'd rather be the right owner for a modest business than a stretched one for a large business. We may revisit this as we grow.
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Stewardship
A good home
- Founders selling a business usually care what happens to it next. We buy to operate, not to flip — which means keeping the product alive, honouring the support customers expect, and not gutting the thing that made it work.